To be a leader in commercial operation and management in China and an integrated asset operator of the full value chain of commercial real estate.
Adhere to the business philosophy of “creating urban prosperity with business wisdom”, follow the business policies of “service uppermost, customer oriented, excellence in innovation, and leading in the industry”, focus on the business opportunities and developments that customers care about with a high starting point and forward-looking, decisive, enterprising and innovative business wisdom, provide competitive products and services, establish an ideal corporate brand image, continue to create outstanding value, surprise customers, enable employees to make progress, satisfy investors, harmonize the society, and promote urban development.