企业宗旨
Corporate purposes

Adhere to the business philosophy of “creating urban prosperity with business wisdom”, follow the business policies of “service uppermost, customer oriented, excellence in innovation, and leading in the industry”, focus on the business opportunities and developments that customers care about with a high starting point and forward-looking, decisive, enterprising and innovative business wisdom, provide competitive products and services, establish an ideal corporate brand image, continue to create outstanding value, surprise customers, enable employees to make progress, satisfy investors, harmonize the society, and promote urban development.


Company Vision

To be a leader in commercial operation and management in China and an integrated asset operator of the full value chain of commercial real estate.


Company core values
Pursuit of excellence
Build a professional operation and management team, focus on efficient business management, and always pursue product excellence
Lasting value
Enhance sustained profitability, maintain and improve lasting asset value and human capital value
Win-win cooperation
Establish win-win and long-term cooperative relationships for sustainable development on the basis of services