On November 17, the China Commercial Real Estate (17th) Summit 2020 and Awards Ceremony was grandly held in Chengdu Century City New International Convention & Exhibition Center (CCNICEC). The event was sponsored by China Commercial Real Estate Association, China Real Estate Chamber of Commerce (CRECC), under the charge of the All-China Federation of Industry and Commerce (ACFIC), and co-sponsored by China National Commercial Information Center, Chengdu Municipal Bureau of Commerce, China Times, Channel Wu Xiaobo, Context Lab. Galaxy Commercial Property won the China Commercial Real Estate Operation and Management Innovation and China Commercial Real Estate Social Responsibility awards for its outstanding performance, innovative management ideas, and effective measures to combat the pandemic!

Innovate operating model for robust expansion of business projects

Based on an in-depth understanding of the commercial real estate industry and close attention to the changes in consumption forms, Galaxy Commercial Property has formed a unique business model through years of practical experience and professional capabilities of the core team. Under this business model, the project operation level and efficiency are effectively improved, the core competitiveness is highlighted through the planning of accurate positioning, and project influence is expanded to increase the income of commercial projects, thereby realizing the preservation and appreciation of commercial projects.

Rooted in the commercial real estate industry for nearly 20 years, Galaxy Commercial Property team has continuously improved its commercial operation and management expertise, managed COCO Park, COCO City, iCO, COCO Garden, Top Living, and many other commercial product brands, and gained high recognition of the market and consumers.

Since the opening of Shenzhen Futian Galaxy COCO Park in 2006, Galaxy Commercial Property has developed robustly, operated and managed a number of commercial projects of different positioning and types. Each one of them has gained recognition of the industry and consumers, which proves the incredible strength and sophisticated operation expertise of Galaxy Commercial Property. As of April 30, Galaxy Commercial Property has signed contracts to service more than 40 commercial real estate projects, with a total contracted service area of nearly 3 million m2. The service area covers the Guangdong-Hong Kong-Macao Greater Bay Area, Yangtze River Delta, Eastern Guangdong, Central China, Inner Mongolia, and other regions, continuously expanding the market brand influence.

Omni-channel ecosystem layout that highlights social responsibility

Facing the pandemic in 2020, Galaxy Commercial Property responded quickly, enhanced efforts online based on its integrated online-offline business model, and vigorously deployed an omni-channel marketing ecosystem. It has not only supported merchants to develop online channels, actively explored various innovative business methods such as online shopping malls, live streaming to sell goods, and social marketing with a positive effect on reducing the negative impact of the pandemic, but also accelerated the digital development capacity of Galaxy Commercial Property to build its own ecosystem.

Recently, Galaxy Commercial Property officially launched the “COCO GO” applet as an omni-channel cloud service platform of Galaxy Commercial Property. One-click direct access to COCO GO applet has been implemented in shopping malls in Shenzhen, Huizhou, Zhongshan, and other cities, linking the online and offline full ecosystem of shopping life scenes and further improving the omni-channel ecological layout of Galaxy Commercial Property.

Moreover, to respond to the impact of the pandemic jointly, Galaxy Commercial Property has proactively coordinated with landlords to cut/exempt rents, facilitated the resumption of work, and explored online marketing, fulfilling corporate social responsibility with practical actions, guarding the creation of a safe shopping environment and high-quality consumer experience.

In the future, Galaxy Commercial Property will continue to devote itself to opening up the entire industrial chain of commercial real estate, committed to building a harmoniously developed commercial space with forward-looking, decisive, enterprising, and innovative business wisdom at a high starting point, striving to boost urban prosperity and development.